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Formerly the International Association of Convention and Visitors Bureaus

Destination Marketing Strategic Plan

SAG assisted the IACVB prepare their strategic plan for the 21st century to address the needs of individual bureaus from a branding, performance measurement, and education perspective.

 

Charlotte, NC

Destination Strategic Plan

SAG facilitated the development of a ten-year capital facility strategy to help Charlotte maximize its tourism, entertainment and quality of life opportunities.  The six-month initiative included hosting various community forums to generate a list of potential projects that would help the Committee fulfill its mission.  Best practices in other communities were studied to learn from other’s successes.  SAG then facilitated a MindMapping exercise with the committee and community to develop a consensus on the top five projects.  The outcome focused on creating a downtown destination that added a new professional basketball arena, minor league baseball stadium, an urban entertainment center, a motor sports museum and expanding and relocating the existing arts museum.   Funding strategies and an implementation plan were prepared.

Litigation Support

SAG provided expert witness testimony on behalf of a city that was accused of harming a hotel when the city relocated its convention center.  After our testimony, the case was settled for a fraction of the hotel’s claimed damages.