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Select Other Experience
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Formerly the
International Association of Convention and Visitors Bureaus |
Destination
Marketing Strategic Plan
SAG assisted the
IACVB prepare their strategic plan for the 21st century to address the
needs of individual bureaus from a branding, performance measurement,
and education perspective. |
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Charlotte, NC |
Destination
Strategic Plan
SAG facilitated
the development of a ten-year capital facility strategy to help
Charlotte maximize its tourism, entertainment and quality of life
opportunities. The six-month initiative included hosting various
community forums to generate a list of potential projects that would
help the Committee fulfill its mission. Best practices in other
communities were studied to learn from other’s successes. SAG then
facilitated a MindMapping exercise with the committee and community to
develop a consensus on the top five projects. The outcome focused on
creating a downtown destination that added a new professional
basketball arena, minor league baseball stadium, an urban
entertainment center, a motor sports museum and expanding and
relocating the existing arts museum. Funding strategies and an
implementation plan were prepared. |
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Litigation
Support
SAG provided
expert witness testimony on behalf of a city that was accused of
harming a hotel when the city relocated its convention center. After
our testimony, the case was settled for a fraction of the hotel’s
claimed damages. |
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