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Orlando Convention & Visitors Bureau Strategic Plan
Orlando, FL
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World-Class Destination Marketing Organization Strategic Plan
Components: Convention & Visitors Bureau 3-Year Strategic Plan
SAG facilitated an in-depth and broad-based strategic planning effort for the Orange County Convention & Visitors Bureau, Orlando's primary marketing organization. The three-year strategic plan culminated with a SAG-led Board of Directors retreat to prioritize key initiatives. SAG utilized the proven Mind Mapping technique to direct the large board and staff through the planning process. Areas analyzed and prioritized included branding, product development, marketing and advertising, competitive position, product quality, customer relations, performance measures, economic development, learning programs, digital strategy, membership, community issues, workforce issues, profit centers, funding and others.
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Rio de Janeiro Bid for the 2004
Summer Olympic Games
Rio de Janeiro, Brazil
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Olympic Games
Components: Facility Infrastructure Review
SAG team members assisted with the preliminary planning related to Rio de Janeiro's bid for the 2004 Summer Olympics. Our efforts helped the committee understand what it would take to successfully host the games from a facility, infrastructure, and financing perspective.
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Miami-Dade County Bid Plan for the
2007 Pan American Games
Miami-Dade County, FL
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Pan American Games
Components: Pan Am Games Funding Plan
Project Value: $200 million
SAG assisted with preliminary planning for Miami-Dade County's bid for the 2007 Pan American Games. The games were anticipated to be funded by a combination of private sources including ticket sales, broadcast television rights and corporate sponsors with a public sector guarantee for shortfalls.
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Destination Marketing Association
International Long-Range Strategic Plan
Washington DC and Brussels, Belgium |
Global Marketing Association
Components: Global Strategic Plan
SAG assisted the International Association of Convention and Visitor Bureaus (now Destination Marketing Association International, or IACVB (now Destination Marketing Association International, or DMAI) prepare its strategic plan for the 21st century to address the needs of individual bureaus from a branding, performance measurement, and education perspective. Our process entailed facilitating several strategic planning sessions to derive potential strategic initiatives and facilitating several MindMapping sessions to gain consensus on the initiatives.
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Georgia Department of Economic
Development Tourism Strategic Plan
State of Georgia
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Statewide Economic Development
Components: Economic Development Strategic Plan
SAG developed a strategic plan to assist the State of Georgia with enhancing its position in the tourism industry. Areas addressed included an awareness survey, advertising plan, economic impact assessment, public-private linkages, regional boundaries and business recruitment initiatives.
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Destination Charlotte Tourism Asset
Investment Plan
Charlotte, NC
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City Visioning
Components: Arena, Minor League Baseball Stadium, Urban Entertainment Center, Motor Sports Museum, Arts Museum
Project Value: $240 million
SAG facilitated the development of a ten-year capital facility strategy to help Charlotte maximize its tourism, entertainment and quality of life opportunities. The six-month initiative included hosting various community forums to generate a list of potential projects that would help the Committee fulfill its mission. Best practices in other communities were studied to learn from other's successes. SAG then facilitated a MindMapping exercise with the committee and community to develop a consensus on the top five projects. The outcome focused on creating a downtown destination that added a new professional basketball arena, minor league baseball stadium, an urban entertainment center, a motor sports museum and expanding and relocating the existing arts museum. Funding strategies and an implementation plan were prepared.
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Pittsburgh Tourism & Convention
Marketing Study
Pittsburgh, PA |
City Tourism Infrastructure & Marketing
Components: Destination & Convention Center Benchmarking Best Practices Study
SAG prepared a tourism and convention marketing improvement study for a group of stakeholders in Pittsburgh. The study address the destination as a whole, the David L. Lawrence Convention Center and the Greater Pittsburgh Convention & Visitors Bureau. The conclusions and recommendations were based on client surveys, benchmarking against other destinations, convention and tourism infrastructure, marketing resources and processes. The analysis reached out to and surveyed city-wide convention meeting planners, hotel-based convention meeting planners, tour operators and recent convention center customers to understand their experiences and perceptions. Detailed benchmark data was also gathered from a number of comparable and competitive destinations related to infrastructure, funding, performance measures, and a variety of destination and marketing factors.
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