Performing Arts Centers
Commercial Real Estate
Convention, Sports, Entertainment
Hospitality
Economic Development


Strategic Advisory Group professionals have assisted communities large and small with planning, financing and implementing performing arts centers. Whether amplified halls to host Broadway, acoustic halls for the fine arts, or studio theaters for local arts groups, SAG has the expertise to achieve community goals.

Recently, SAG assisted the public development agency with formulating a comprehensive development, financing and operating plan for a major new performing arts center in Rochester, NY that included the theater, a community college and bus transit station. SAG's involvement got the project on track and the community was able to obtain needed state funding approval.


Please view sample projects below.



Renaissance Square Performing Arts Center
Rochester, NY

Components: 2,800-seat Performing Arts Center
Project Value: $83 million


SAG prepared a feasibility study for the development of a 2,800 seat amplified performing arts center in Rochester, NY. The PAC was part of a mixed-use development that also included a transit center and community college. SAG's role was to study the feasibility of the PAC from a market and financial perspective and prepare a comprehensive Business Plan and Economic Impact Analysis. The scope included gathering comparable performing arts center utilization and financial data, projecting utilization and attendance, developing a staffing plan, projecting operating revenues and expenses, assessing non-operating revenues, philanthropy, and planning for reserves for replacements. SAG also assessed the economic impact generated by the construction and operation of the project in terms of direct and induced spending, jobs, earnings, and tax generation.



Dr. P. Phillips Performing Arts Center
Orlando, FL

Components: 2,800-seat Theater, 1,800-seat Theater, 300-seat Theater
Project Value: $400 million; $120 million tax increment financing


SAG was the financial advisor to the Orlando Performing Arts Center Corporation related to the development of the Dr. P. Phillips Performing Arts Center in Orlando, FL. The project included a 2,800-seat amplified theater, 1,800-seat acoustic theater, and 300-seat theater. The site is also planned to include a 200-room hotel, two 400,000 sf office buildings, and 500 residential condominium units.

SAG assisted with all aspects of the development of the PAC, including project conception, finance plan development, obtaining funding approvals, master planning, design review, operating plan development, team assembly, developer solicitation, and project financing. SAG created a comprehensive finance plan that addressed both development and operating costs. SAG worked with the City of Orlando and Orange County to create a plan of finance that includes philanthropy, State grants, tax increment financing, tourist development tax, and the sale of the old PAC. The operating finance plan addressed the sustainability of the PAC, providing ongoing operating support generated by the development of the commercial real estate, capturing the taxes generated by the site's commercial real estate, ongoing philanthropy, and securing annual funding commitments for capital replacements from the City. SAG also led the effort to secure an $80 million line of credit to provide for upfront project costs that will be repaid by pledged donation collections over the construction period.



Asheville Performing Arts Center
Asheville, NC

Components: 2,400-seat Performing Arts Center
Project Value: $43 million


SAG prepared a study for a new performing arts center in Asheville, NC. The development of the plan included analyzing the existing facility's event calendar, interviewing promoters, and an analysis of comparable and competitive facilities. SAG also worked with facility management to evaluate staffing, rental rates, operating policies, marketing, etc. that were used in projecting future budget requirements and positioning the renovated facility in the market.



Schaumburg Performing Arts Center
Schaumburg, IL
(Chicago suburb)

Components: 2,400-seat Performing Arts Center
Project Value: $80 million


SAG was engaged by the Village of Schaumburg, a Chicago suburb, to complete a comprehensive market and financial feasibility study for a performing arts center that was part of a mixed-use projected that also included a convention center, hotel, and arena. The study was comprehensive, addressing building programming and phasing, site options, cost estimates, organizational and management structure, operating cash flows, economic impact and laid out an action plan for implementation. At the conclusion of this study, the Village retained SAG to lead the implementation process for the convention center and hotel components of the master plan. The convention center and hotel opened in 2006. Due to funding constraints, the performing arts center was not included in the initial phase of the development; however, the Village plans to revisit development of the performing arts center as additional funding becomes available.